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Research papers

How technology is changing the way we think

Digital technologies have changed the way we live and work. However, we rarely consider the effects of technologies themselves on our brains and our working practices. Increasingly neuroscience is revealing our brains to have an extraordinary degree...

Catalogue: Qualitative 2011: Embrace, Inspire And Celebrate!
Author: Sheila Keegan
November 13, 2011
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Citation

Keegan, S. (2011a, November 13). How technology is changing the way we think. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/how-technology-is-changing-the-way-we-think


Research papers

Generating idea from consumers

The paper considers current and developing creative research methods used in generating ideas from consumers in the area of new product development. The role of consumers as idea-generators is discussed within an overall model commencing from a...

Catalogue: Seminar 1983: New Product Development
Authors: Cliff Holmes, Sheila Keegan
November 2, 1983
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Citation

Holmes and Keegan (1983a, November 02). Generating idea from consumers . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/generating-idea-from-consumers-